This is my audience research for my music magazine. The overall objective of this task will give me a clear understanding of who my target audience is and what features they would prefer. The method that I am using is my creating between 10 question opened ending and close and getting around 11 random people to answer them through different social network apps and sites.
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To conclude from these finding I now know what my audience what like in their magazine. I will now progress by deciding of what features I will add in my magazine to please my audience expectation.
Name; LaRhianna
Age: 20 years old Ambition: Rap/Dancer Current Occupations: Fashion Designer Ethnicity: Black Loves: Rap Music Hates: Bad Breath My Magazine! Reader; LaRhianna loves to listen every day with earphone only listening to Usher, JayZ, Chris Brown brought up in the world of music. She adbanded her friends to go see live concerts in the 02 with JayZ, Nicki Minaj or Trey Songz performs this effect her friends and she is addicted to listening to music 24/7. The only reason for living she believe is to listening to the last hip-pip music form newhipop.com and using her money from the current job she got in order to look like her favorite artist or favorite rap artist and wear tries to become a rap artist just like Nicki Minaj |
Ambition: Rap/Dancer
Current Occupations: Sales Assistants Ethnicity: Black Loves: Rap Music Hates: Cheese and Onion My Magazine! Reader: Emmanuel, 18 years old, walks in the pathway of Rap/RnB music. As a former DJ for Ministry of Sound he believes that he is incomplete without music and live and breathes Rap/RnB music 24/7. This effect his friend, leisure time, attitude and friend as he is engaged to music 24/7, from time to time he will stop listening to music as he will be to talking to friends about the latest gigs happening in the UK, trying to win ticket from competition for always hock the media. His physical and mental attraction for music drives him to change his personality to other people and the way he react to socialites. This has made him plugged in sharp always trying to look for the latest music or playing instrumental or dreaming about seeing them perform live. He currently working as a sales assistant in JD which has unable him to buy the latest designer clothes at affordable price which has effect his physical appearance as he’s fashion trend settles into his clothing which is influenced heavily by musical icons such as 50 cent and Jay Z. The way he look and the clothes he wear show his passion and love from Rap/RnB and his identity to the world. |
Publishing House
Conde Nast is a hassle free, consolidated magazine distributed music magazine in a wider audience while adding value to the magazine making it worth more. Also Conde Nast as a wide range of magazine which allow my magazine to fit best there. In addition Conde Nast give you an average of 2.5 times the industry standard in annual revenue/square foot which boosts the amount of people that know about your magazine. Why should there publishing my magazines? In the research I have done I have discovered that Conde Nast is the best one because of the variety of magazine such as Rock magazine to Hip-pop. My magazine will best fit in here because of the unique style of my magazine which other doesn’t have on the website that I’ve seen. This would help boost the popular since it something there has never since and also boost the popularity of the magazine as it gets share around. As I’ve see, I saw that many of their magazine are different type of genres such Rock, Classic which shows that they do a range of magazine all my magazine to be diverse and unique to other. What would they do that other publishing house can’t do? This publishing house would give me a higher annual revenue/square foot of an average of 2.5 times which would boost the profit made and the amount of people that know about my magazine. They will also boost the amount of foot traffic and build customer loyal which keep the customer coming back. Also MusicMags offered a 40% discount with return option or buy non-returnable copies at 50% which allows me to publish at a cheaper price allow me to publish more magazines and getting a wide range of audience. MusicMags delivery out weekly and can ship to multiple store location under one account which allow me to make more profit as the can deliver it out to more than one place and expand the people that know about my magazine. What types of audience are targeted by these magazines? MusicMags tries to aimed at a range of people getting all type of magazine advertises. This allow more genres of magazine to be published which enable unique magazine to get spot quicker and allows people that don’t like rap/hip-pop to give it tried. However the company is more targeted at a Lower class to upper class because of the type of magazine there sell and the way they are dressed which shows they range of audience. |